.25.264444°,55.311667°.41.3825°,2.176944°

OLAY Whips

Product Launch Event

A premium product launch event designed to introduce OLAY Whips to the region, hosted at the top of the Burj Khalifa. The experience was built around the product’s core attribute "light as air" translating the formula’s lightweight feel into a cohesive, immersive brand environment.

The event welcomed top regional influencers as part of OLAY’s PR strategy, creating a refined setting where product, storytelling, and social amplification converged. Every touchpoint was designed to feel elevated, soft, and effortless, reinforcing OLAY Whips positioning within the premium skincare space.

PORTFOLIO . A . Y

.19.051389°,-98.217778°.11.08.92

SESSION . 26

OLAY WHIPS

INFLUENCER TOUCHPOINT

BRANDED DETAILS

EXPERIENCE STORYTELLING DECK

Process

Developed the creative concept and narrative translating the light as air product promise into a spatial experience.
Designed the event journey and experience flow, from arrival to product discovery moments.
Created visual assets, presentations, and branded materials aligned with OLAY’s identity.
Supported on-site setup to ensure consistency across all physical and digital touchpoints.

EVENT DETAILS

PHOTO OPPORTUNITY INSTALLATION

Event Photography . Client Archive

FORMULA & INNOVATION SESSION