PORTFOLIO . ARTURO YEN
PORTFOLIO . A . Y
FENDI
Brand Event
An exclusive FENDI celebration held at the base of the Burj Khalifa, followed by a private dinner hosted by the House’s Chairman and CEO, Serge Brunschwig. The event featured a live performance by Saudi artist Rotana and showcased iconic FENDI pieces, set against the backdrop of the Dubai Fountain and Burj Khalifa.
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As part of the regional agency team, I supported the execution, logistics, and on-site coordination of the event, ensuring alignment with FENDI’s global creative vision and luxury standards.
*Event Photography . Client Archive
SESSION . 26
FENDI
Process
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Supported on-site setup and coordination during the store opening and private dinner.
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Assisted creative and production teams with design-related and execution tasks.
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Contributed to logistics, vendor coordination, and behind-the-scenes operations.
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Helped ensure consistency between the global creative direction and local execution.
