
PORTFOLIO . ARTURO YEN
.25.264444°,55.311667°.41.3825°,2.176944°
CAT Inc.
DMF Dubai
A week-long, invitation-only global event bringing together Caterpillar’s top executives from across regions for an immersive brand experience in Dubai.
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The experience was designed holistically, covering every touchpoint, from VIP arrivals and private transportation to accommodation at Bvlgari Resort Dubai, business sessions, cultural activities, and curated leisure experiences. Each element was conceived to reflect Caterpillar’s brand values through a premium, cohesive narrative.
Outcome: A fully integrated, premium brand experience delivering narrative consistency across multiple locations, activities, and formats, reinforcing Caterpillar’s positioning at an executive level.
PORTFOLIO . A . Y
.19.051389°,-98.217778°.11.08.92

CREATIVE EVENT DECK
SESSION . 26
CAT DMF DUBAI

DIGITAL TOUCHPOINT

EVENT CREDENTIAL DESIGN

BRANDED ASSET
Process
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​Collaborated with the creative team to develop the event storyline and overarching narrative.
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Designed and refined visual assets, presentations, and branded materials aligned with Caterpillar’s brand identity.
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Retouched and enhanced images, renders, and visual assets to meet executive-level standards.
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Contributed to storytelling across all event touchpoints, from business sessions to leisure activities and experiential dinners.

DELEGATES & PARTNERS SCHEDULE CONCEPT DECK

Event Photography . Client Archive
EXECUTIVE DINNER

Event Photography . Client Archive
EVENT BRANDING DETAIL

Event Photography . Client Archive
IMMERSIVE DINNER EXPERIENCE