PORTFOLIO . ARTURO YEN
.25.264444°,55.311667°.41.3825°,2.176944°
THREESOME®
BRAND & CREATIVE DIRECTION
THREESOME® is a Mexico-born streetwear project focused on self-expression, comfort, and collaboration. The brand combines a bold attitude with a refined visual language, creating pieces that feel intentional, modern, and wearable.
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I led the creative direction across the brand’s identity and launch, shaping its visual system, product expression, and digital presence. The work covered brand identity, logo and color development, product design, photography direction, image editing, web design, and content creation for launch and social media.
PORTFOLIO . A . Y
.19.051389°,-98.217778°.11.08.92
SESSION . 26
THREESOME®
Process
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Defined the brand identity, logo system, and color palette, establishing a cohesive visual foundation.
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Designed and curated product lines while directing photography and visual storytelling.
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Refined imagery and visual assets to ensure consistency across all digital and brand touchpoints.
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Designed the website and digital experience, developing launch and social media content aligned with the brand narrative.
