PORTFOLIO . ARTURO YEN
.25.264444°,55.311667°.41.3825°,2.176944°
FAIRY
Social Content & PR Activations
A visual-led project focused on supporting Fairy’s PR-driven initiatives through creative concept development and design across digital and in-store activations in the region. The work translated brand messaging into clear, engaging visuals aligned with PR objectives and brand positioning.
​
I contributed to the development of creative concepts and visual assets designed to enhance brand visibility, ensure consistent messaging, and support ongoing PR campaigns across multiple touchpoints.
PORTFOLIO . A . Y
.19.051389°,-98.217778°.11.08.92
SESSION . 26
FAIRY
Process
-
Developed creative concepts and visual assets aligned with PR objectives and brand messaging.
-
Designed content and materials for digital platforms and supermarket activations.
-
Collaborated with teams to ensure consistency across PR and campaign materials.
-
Supported brand visibility initiatives through concept-driven design and execution.
