.25.264444°,55.311667°.41.3825°,2.176944°
MAAHA
Brand Identity · Creative Direction · AI Content Production
A branding and creative direction project for MAAHA, a travel boutique focused on ultra-curated experiences across Europe and Asia.
The goal was to develop a visual identity that reflects the brand’s refined and experiential approach to travel, positioning Maaha closer to an editorial luxury travel brand rather than a traditional agency.The work focused on creating a cohesive visual language and content direction to support storytelling across digital platforms, with an emphasis on atmosphere, discovery, and curated travel inspiration.
In addition to the brand identity, the project included developing visual content for social media using AI image and video generation, allowing the brand to produce consistent editorial-style travel content aligned with its aesthetic and brand voice.
PORTFOLIO . A . Y
.19.051389°,-98.217778°.11.08.92
SESSION . 26
MAAHA
Process
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Developed the brand identity and visual direction, defining a minimal and sophisticated aesthetic aligned with the boutique travel positioning.
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Produced AI-generated imagery and video content to create atmospheric travel visuals across destinations.
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Built a flexible visual system allowing the brand to scale content production while maintaining a premium aesthetic.
