.25.264444°,55.311667°.41.3825°,2.176944°
MAAHA
Brand Identity · Creative Direction · AI Content Production
A branding and creative direction project for MAAHA, a travel boutique focused on ultra-curated experiences across Europe and Asia.
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The goal was to develop a visual identity that reflects the brand’s refined and experiential approach to travel, positioning Maaha closer to an editorial luxury travel brand rather than a traditional agency.The work focused on creating a cohesive visual language and content direction to support storytelling across digital platforms, with an emphasis on atmosphere, discovery, and curated travel inspiration.
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In addition to the brand identity, the project included developing visual content for social media using AI image and video generation, allowing the brand to produce consistent editorial-style travel content aligned with its aesthetic and brand voice.
PORTFOLIO . A . Y
.19.051389°,-98.217778°.11.08.92
SESSION . 26
MAAHA
Process
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Developed the brand identity and visual direction, defining a minimal and sophisticated aesthetic aligned with the boutique travel positioning.
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Produced AI-generated imagery and video content to create atmospheric travel visuals across destinations.
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Built a flexible visual system allowing the brand to scale content production while maintaining a premium aesthetic.
